Author Archives: Mark Braunstein

At the Paris Motor Show in 1936, a British manufacturer exhibited a compact, two seat sport tourer, built as was conventional at the time around a steel chassis, a wood-framed body, semi-elliptic rear suspension, an overhead inlet, side exhaust valve engine and using an unusual sliding pillar front suspension. Unusually for a British sports car of the time, it was painted a bright, Carnation red.

This was the first in a line of Morgan roadsters that continues to this day, still built the same as in 1936. The Morgan is a living dinosaur, the carrier of a proud tradition of car building by hand, with traditional materials and tools, that has long gone extinct otherwise.  Morgan’s unceasing traditions, spiced by new adaptations and evolutionary models, is one of the greatest stories of the automobile’s history.

Actually, several such cars would have been shown – marques like MG, Hillman, Talbot, Riley, BSA, AC and Singer were all producing cars of this format at that time. Most of those marques have gone, but one remains, and so does the car, the Morgan 4/4, a derivative of which is still in manufacture, in the same factory, on the same tooling, and still with a wooden frame and sliding pillar front suspension.

The 1936 Paris Show car is still extant. A natural Car Show Classic, and a great car around which to tell the story of the Morgan Motor Company.

Much has been and still is said about Morgan.

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Selfridges is teaming up with Malvern-based car manufacturer, Morgan, to celebrate the launch of the its first zero emission, all-electric car.

With Morgan about to launch the EV3 and Selfridges motoring ahead with its drive to put sustainability at the core of its business, the historic firms are now set to collaborate.

Selfridges and Morgan are creating a limited edition of the EV3, called UK 1909 Edition, blending Morgan’s legendary engineering know-how and iconic design with Selfridges’ famous flair for fashion.

The result is a collector’s item car that combines beauty, practicality, comfort and speed. The UK 1909 Edition will only ever be made in a limited edition run of 19 – a number that is a nod to the year during which both Selfridges and Morgan were founded.

Selfridges has also enlisted nine British brands, including Alexander McQueen and Belstaff, to produce a driving kit with sustainable accessories for contemporary recreational motorsports fans. The kits will be priced separately but can only be ordered with the car.

The contributing brands have found Britain-based artisans to manufacture their contributing accessory, instead of manufacturing it overseas as they do with their main lines, to ensure all elements of the UK 1909 Edition, from the car to the driving kit, are exclusively handmade in the UK.

The full driving kit also features brands such as Globetrotter, Christopher Raeburn, George Cleverley, Richard James, Linda Farrow, Karl Donoghue and Dents.

The UK 1909 Edition will be officially launched in store at Selfridges Birmingham – near the site of the Morgan factory – on 1 October and in London Oxford Street on 1 November.

The UK 1909 Edition and complementary driving kit will be manufactured from November 2016 and will be delivered to each customer within six months.

V8-powered British retro roadster receives Australian Design Rule certification; will cost $270K 

That’s an indicative retail price, before options and on-road costs.

First Australian deliveries of the Aero 8, which reverts back to its original Aero 8 name and full convertible configuration following several previous iterations including the limited-edition AeroMax, the Aero SuperSports and the Aero Coupe, will commence early next year.

Although it might not look it, the Aero 8 is a cutting-edge ‘modern’ Morgan – as opposed to some of Morgan’s ‘Classic’ models that date back to 1936 – and the most advanced Morgan car ever produced.

Based around a bonded and welded aluminium chassis and weighing just 1180kg dry, it’s powered by a BMW 4.8-litre V8 (matched with both six-speed manual and automatic transmissions) that produces 270kW and 490Nm – enough to propel it to 100km/h in a claimed 4.5 seconds and as fast as 273km/h.

Morgan says the Aero 8’s latest chassis benefits from improved torsional stiffness, a revised front-end, all-new suspension, anti-roll bars and a limited-slip differential, resulting in “a more responsive and better handling sports car whist retaining the previous high standard of comfort”.

The Aero 8 is available with an optional hard-top that transforms the car into a coupe, while new dashboard arrangements, real wood surrounds, textured box-woven carpets and fine leather trim enhance the new interior.

Features such as air-conditioning and, for the first time in a Morgan, satellite-navigation and Bluetooth connectivity are standard, while a dramatic rear opening clamshell boot is used to both tension and hide the new double-lined mohair hood.

“Whilst all of these attributes and features are available in many luxury sports cars, the Aero 8 offers the perfect marriage of fine craftsmanship and personalization not common in today’s increasingly autonomous world,” says Morgan.

Each Aero 8 takes six weeks to handcraft to order at the Morgan factory in Worcestershire, England, and the company says infinite combinations of paint, leather and equipment choices make every example a one-off.

The more things change, the more they stay the same. This 80th anniversary special edition Morgan is a nostalgic reprise of a classic car.

The famous Morgan 4/4 is 80 years old this year. A special celebratory model is in order, and this is it: the imaginatively titled 4/4 80th Anniversary. The car hasn’t changed much over the decades, which is where its charm lays – or possibly not, depending on how you look at it.

For fans, the limited-production Morgan will be a picture of delight, with its classic two-tone paint – in green, dark red or saxe blue – and a rather complicated-to-operate mohair drop-top. Details such as bonnet straps, brass grille and solid wheels held by brass centre locks are faithful to the roadster’s heritage and further enhance its charm.

The old-school feel continues through to the 4/4’s drive. The suspension is stiff, as are the solid-feeling brakes, and the steering is less than communicative. It all starts to come together as the speed increases, though. The Ford 1.6-litre Sigma engine and Mazda six-speed manual gearbox work well together, and the popping and banging side-exit exhaust sounds suitably characterful.

The light, 795kg kerb (1753 lbs) weight enables good performance, although things start unraveling if you push too hard. To get the best from the chassis, your driving habits need to be as relaxed and olde worlde as the car itself.  Meanwhile, the cabin has a suitably classic feel, with Smiths dials, a lacquered walnut dashboard, woven carpet and leather trim for the rather upright seats.

The 4/4 is hugely appealing to those who love classic engineering and motoring, and there’s enough of them to keep the British company thriving. That around all but 15 of the 80 models from this special run have been sold already is proof of that.

Morgan’s first electric 3-wheeler looks kind of like a happy tarantula.

Remember when plucky old-school Morgan blew our hair back by revealing an all-electric 3-Wheeler concept at the Geneva Motor Show? The British motor company has rolled out the very first production versions of the world’s quirkiest new electric car, and it is exactly as charming as the concept.

Dubbed the UK 1909 Edition, the first run of EV3s is built as a lifestyle collaboration with British department store Selfridges. Limited to just 19 examples, the special edition celebrates a number of British lifestyle, fashion and luxury brands, and comes with driving shoes, gloves, jacket, scarf, waterproof overalls, and more in the included Driver’s Kit.

In the transition from concept to production, the EV3 kept a lot of its quirky charms, but it sprouted a fourth headlight. The resulting “face” of the two inboard headlights above the brass battery cooling fins gives it a look not unlike a pleased tarantula. The solid disc knockoff wheels and huge “magneto switch” direction selector on the dash complete the retrofuturistic look.

Morgan says the all-electric 3-Wheeler has a range of up to 150 miles and a top speed of 90 mph. If you want a Morgan EV3 UK 1909 Edition, you have to A) live in England, and B) contact Selfridges there.

LEGENDARY car marque Morgan is combining with another famous brand Selfridges to launch the Malvern motor manufacturer’s first zero emission, all-electric car.

Both companies were born in England in 1909 and have been waiting for the perfect opportunity to collaborate. Steve Morris, Morgan managing director, explained: “To make this collaboration truly unique, Selfridges and Morgan are creating a limited edition of the EV3, called UK 1909 Edition, blending Morgan’s legendary engineering know-how and iconic design with Selfridges’ famous flair for fashion. The result is a car that is a collector’s item as desirable and beautiful as a piece of art and as practical, comfortable and fast as a 21st century car with carbon neutral credentials should be. A triumph of style and function that honours Morgan’s celebrated craftsmanship, the UK 1909 Edition will only ever be made in a limited edition run of 19 – a number that is a nod to the year during which both Selfridges and Morgan were founded.”

The retro-futuristic three-wheeled electric vehicle, with an expected autonomy of between 120-150 miles depending on drive cycle and a top speed of around 90 miles an hour, has a beautiful bullet-bodied, face and exposed wheel design style, which takes inspiration from 1930’s aero engine race cars, classic motorcycles and 1950’s fantasy automatons.

Brass conductive cooling fins encase the batteries and four large round headlights add to the overall boldness of the design which for the UK 1909 Edition limited edition comes in a luxurious yet understated black with Selfridges bronze detailing, reminiscent of the Oxford Street store’s famous bronze name plaque.

The tail lift last seen in the late 1920’s on Morgan 3 Wheeler race cars, has been re-introduced, subsequently creating a visually forward stance with a seductive heritage look. This is enhanced with low slung running lights that carry through the cylindrical form of the side pods. An entirely new dashboard arrangement features a classic magneto switch for drive selection, a digital screen, and uses wood and treated aluminium throughout.

As part of the unique collaboration, Selfridges has enlisted nine British brands to produce a driving kit with sustainable accessories for the contemporary recreational motorsports man and woman. The kit is priced separately but can only be ordered with the car.

Some brands such as Alexander McQueen and Belstaff have found Britain-based artisans to manufacture their contributing accessory, instead of manufacturing it overseas as they do with their main lines, to ensure all elements of the UK 1909 Edition, from the car to the driving kit, are exclusively handmade in the UK.

The full driving kit includes an exclusive Globetrotter case made to exactly fit the luggage rack on the UK 1909 edition, a bespoke Christopher Raeburn driving overall in waterproof materials, a George Cleverley pair of leather driving shoes made in the same leather and stitching as the car seats and leather detailing and Linda Farrow driving goggles in leather and bronze, plus other items by Dents, Belstaff, Alexander McQueen and Richard James.

The UK 1909 Edition will be officially launched in store in Selfridges Birmingham on October 1 and in London Oxford Street on November 1. Together with the complementary driving kit, the car will retail at £49,999. It will be manufactured from November this year and be delivered to each customer within six months.

DELTA MOTORSPORT AND POTENZA LEND A HAND

If you would have told us 10 years ago that both the mclaren-p1 and the porsche-918-spyder would be hybrids, we would have told you to take a long walk off a short pier. Now we hear the Morgan Motor Co. is building its wooden cars with hybrid powertrains in mind and all it gets is a “Hmm.”

This week, the charming British company that builds charming wooden cars said it received a 6 million pound infusion of cash (that’s $8.5 million) for new electric motor development, in collaboration with Delta Motorsport and Potenza Technology.

“With funding from the U.K.’s Advanced Propulsion Centre, the consortium will develop hybrid and electric powertrain systems which will significantly reduce vehicle CO2 emissions and deliver best-in-class fuel economy,” Morgan says in its release.

Morgan will introduce these new powertrains progressively from 2019 on; all models will offer hybrid propulsion by the end of the decade. Morgan says it expects this to increase demand, and therefore increase the workforce at its Malvern factory in the U.K.

Looking back, this isn’t a complete departure for Morgan, which developed the LifeCar (Lightweight Fuel Efficient Car) almost 10 years ago. The LifeCar was a fuel-cell hybrid Morgan Aero 8 that was built with the help of several universities in England.  It was meant to have a 1,000-mile range, weigh less than 1,800 pounds and get 15 miles of all-electric driving.

The Morgan factory in Malvern, England. PHOTO BY MORGAN

“We have been involved in the research and development of new propulsion technology since the inception of the LifeCar project almost 10 years ago,” said Steve Morris, managing director. “We are now ready to develop the best hybrid and electric drivetrain solutions for production implementation before the end of the decade. We expect the project to deliver growth and employment benefits here at Morgan and in our partner companies, but equally it will broaden the appeal of the Morgan brand and attract new customers in our key markets.”

We’re not sure how many new customers a hybrid Morgan would grab in the United States, especially since the 3 Wheeler we tested a while back was everything right with the retro brand. Still, there seems to be room for a little bit of everything in the market, considering 2015 was a record-breaking year for car sales.

They just don’t make them like they used to, do they? The Golden Era of driving may seem to be a moving target (it should be up to the mid-’90s by now), but no matter when it was, we know that things were just better then; before all these safety and emissions regulations, before all these nannies, before… well, just before. But if there’s one car out there that disproves the myth, and reminds us that the best days are really the ones we’re living through at any given moment, it’s the Morgan 4/4, a British sports car that’s been in almost constant production for 80 years.

In 1936, most people hadn’t heard of television yet. Babe Ruth had just retired, Franklin D. Roosevelt was running for reelection for the first time, and our three most recent presidents hadn’t been born yet. World War II hadn’t started, the U.S. had 48 states, and the sun had yet to set on the British Empire. In the British West Midlands, the Morgan Motor company was celebrating its 26th year in business by releasing its first ever four-wheeled car. From 1910 to ’36, Morgan had produced a strange three-wheeled, two-seat car with a motorcycle-like V-twin engine mounted ahead of the front axle. And just to drive the point home that we’re living in the golden age, the Morgan three-wheeler was reintroduced in 2012.

But back in ’36, its new model was distinctively more car-like. Dubbed the 4-4 because of its four wheels and 1.1. liter 34 horsepower Coventry Climax inline-four engine, the new roadster wasn’t unlike other sporty cars coming from other small British Automakers. It had a long, louvered top-hinged hood held down with leather straps, low-cut doors, and an ash wood frame under its aluminum body. The 4-4 wasn’t a speed demon, but for its era, it was a nimble and lively roadster, perfect for the sporting British gentleman. In 1937, a four-seat version was introduced, and in ’39, a Standard 38 horsepower 1.2 liter four became standard. It was the last major upgrade the car saw before England was plunged into World War II.

Throughout the course of the war, Morgan was kept busy building anti-aircraft gun parts and frames for military vehicles. In 1945, the British government gave the company permission to get back to building cars, with 50 three-wheelers and 75 4-4s built by year’s end. In 1949, Morgan decided to introduce a larger, more powerful version of its roadster, and call it the Plus 4. With a 2.0 liter 68 horsepower Standard four, and a 4-inch larger wheelbase, strengthened frame, revised suspension and hydraulic brakes, Morgan believed the updated car would be the way forward for the company, so they phased out the 4-4 for 1951, with the three-wheeler following suit and bowing out after ’52.

But there was something undeniably special about the smaller car, and in 1955, it was reintroduced as the 4/4 Series II. Now using the chassis from the Plus 4, the car received a host of upgrades, including disc brakes, a 36 horsepower 1.1 liter Ford four, and revised styling that abandoned the upright chrome radiator grille for a more aerodynamic design. Options included a heater, tachometer, and a “Competition” package that added two SU side-draft carburetors and bumped horsepower up to an even 40.

The 4/4 was a success for Morgan, but it also showed just how small the company was. It was largely unknown outside of England, and by the time Series II production ended in 1960, the company had hand-built just 386 of them. The Series III car bowed later that year, and despite looking virtually identical, its track was widened 2 inches, and it got a new 39 horsepower 0.7 liter Ford engine under the hood. Series IV and V came quickly throughout the 1960s, as the 4/4 received bigger engines, better brakes, and more robust suspension components, but on the surface, it had barely been changed since 1955.

In 1968, the 4/4 hit its stride, receiving the 1.6 liter Ford Kent inline-four. In 1600 trim, the 4/4 would carry on largely unchanged for the next 25 years. Horsepower would reach the high-90s by the end of the 1970s, and in 1984, after 48 years,  the 4/4 ditched its four-speed manual gearbox for a five-speed sourced from a contemporary Ford Sierra.

In 1986, the 4/4 turned 50, but you wouldn’t know to look at it. By then, you could find a poster of the Lamborghini Countach on the wall of every young gearhead’s bedroom, Porsche had introduced its radical all-wheel drive 200-plus mile per hour 959 supercar, and Ferrari was putting the finishing touches on its carbon fiber F40. In stark contrast, the 4/4 had its carbureted inline-four Ford engine, a hand-built, ash wood frame under an aluminum body, and a steering rack that had just been updated for the first time ever. Instead of being consigned to history, the 4/4’s anachronistic reputation had made it a worldwide cult car, and waiting lists were so long that many buyers were left waiting up to a year for their cars.

Safety and emissions regulations in the 1990s were tough on older models, and many would disappear from the world’s roads. Not so with the 4/4, which broke the 100 horsepower barrier for the first time in 1991 with a fuel-injected Ford inline four. Later, Ford’s Zetec engine provided 114 horsepower for standard cars, though between 2005 and 2009, a 125 horsepower “70th Anniversary” version served as the hottest 4/4 ever built. At the 70 year mark, fewer than 10,000 of the cars had been built; a testament to the company’s exacting hand-built standards.

Now 80 years on, the 4/4 is astonishingly still with us, and it’s shockingly similar to the first four-wheeled cars to roll out of Morgan’s Malvern, England shop way back then. A slight redesign in 2009 saw the removal of the car’s nondescript flat bumpers, letting the front and rear fenders fall to the outermost ledges of the car. It uses a 1.6 liter Ford Sigma engine (the same one found in a Focus) paired with a five-speed manual from Mazda, and is now good for 110 horsepower and 97 pound-feet of torque. Morgan says the car will go from a standstill to 60 in eight seconds flat, and top out at 115 miles per hour. Inside, the car has been tastefully updated, maintaining its heritage while not coming off as antique.

A brand new 4/4 would run you somewhere in the low $50K range – that is, if you could buy one in America. Unfortunately (though not surprisingly), they won’t pass safety and emissions standards here, so you’ll just have to be happy with whatever pre-1991 models you can import. Sure, it’s nuts to lust after essentially an 80 year old piece of technology, and you’re likely to get dusted off the line by a Toyota Corolla, but the Morgan 4/4 is a real, visceral link to the history of sports cars, and we’re incredibly lucky to still have it with us today. For those crazy gearheads who want nothing more than to put on a pair of driving gloves and marvel at how things today are the same as they ever were, the Morgan 4/4 is the greatest car in the world. May it live on another 80 years.